The Opportunity:
When this market leader found its sales on a slowed simmer even as new competitors were heating up the category, we served up a fresh approach.
The Solution:
Our new strategic innovation platforms guided creation of target driven insights, inspiring a pipeline of concepts and several helpings of market-worthy new products.
The Success:
Hook-Up Connectable Entertaining System and Casserole Crock are two of Crock-Pot’s most successful product launches.
