The Opportunity:

When this market leader found its sales on a slowed simmer even as new competitors were heating up the category, we served up a fresh approach.

The Solution:

Our new strategic innovation platforms guided creation of target driven insights, inspiring a pipeline of concepts and several helpings of market-worthy new products.

The Success:

Hook-Up Connectable Entertaining System and Casserole Crock are two of Crock-Pot’s most successful product launches.

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