The Opportunity:

Develop the marketing mix that would enable Riddell’s breakthrough helmet sensor technology to become a key player in youth football.

The Solution:

In-depth discussions and field-tests with coaches, parents and players in markets where Friday means football. Developed the insights and wrote the playbook that moved InSite Impact Response System into contention, including positioning, name and marketing launch strategy.

The Success:

Riddell’s InSite sales exceeded year one roll-out targets and was a finalist for the 2014 Chicago Innovation Award.

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