The Opportunity:
Make DeVry College of Business and Management stand apart in the hyper competitive higher education market
The Solution:
Internal data mining revealed competitive advantage while in-depth interviews got inside the heads, hearts and backpacks of core students. Uncovering foundational insights, we developed several viable positioning options that would send DeVry to the head of the class.
The Success:
Bringing a new positioning strategy to life across multiple media channels drove increased admission inquiries.
