The Opportunity:
A decade of changes to downtown St. Charles, IL left it with non-distinctive market position among area residents, visitors and current and prospective businesses
The Solution:
Truly original perspective identified all the assets St. Charles had to leverage with its business owners, residents and visitors. Our insights and new, resonate positioning provided the basis for a multi-media re-branding campaign and coordinated marketing program for area businesses.
The Success:
Now going into year two of implementation, downtown St. Charles business owners say that the new “City Side” positioning and branding program has already exceeded expectations.
